Style Me In Seconds
This was a project to begin the process of ‘Changing the face of charity retail’ in the UK amongst younger generation (16-25)
I came up with the concept of running a pop up shop in London stocking charity shop clothes from a range of charities. The difference being that this shop would allow people to be given a free ‘style over’ to teach them how to put charity shop pieces together in a way which suits them. Stylists included people who had worked with Victoria Beckham, Emilie Sande and Prof. Green and had worked on publications including Vogue Magazine, Red Magazine, Marie Claire.
- 20 charities were involved in this event including Oxfam, Marie Curie, Dogs Trust, Sue Ryder, Shelter
- The week-long event raised over £5,000 for the charities involved
- TOTAL Value of press coverage £107,338.82