In a digital age where we’re flooded daily with words, stories, and great hunks of content to digest, it’s not often an article can make you stop and think rather than swipe away. Syreeta Challinger’s ‘The Moment That Made Me’ for October’s Glamour Magazine did just that.
Syreeta’s tale begins in Sydney, Australia on the second night of a holiday back in 2014. She was 5,000 miles away from their Hong Kong home and laying next to her partner who had suffered a terrifying and near fatal brain haemorrhage, which then triggered a stroke. She had awoken to Rob staggering and screaming, clutching his head in agony before having a seizure and vomiting. He was 37.
What followed was a painful and unimaginably difficult set of circumstances; after intensive surgery, Rob was brought out of his coma unable to speak and with right side paralysis. He had to relearn fundamental life skills such as eating solid food and swallowing and needed assistance getting dressed.
Syreeta and Rob had built exciting and high profile careers; she a product development manager in fashion, he a brand agency director. Urban nomads, they travelled globally and frequently and enjoyed an active and creative life. In the blink of a moment, their lives were turned upside down in the most brutal of ways.
Leaving Sydney after three months, they returned to Rob’s home town of Lincoln to continue with his significant recovery. Syreeta commuted into London with the aim of preserving a connection to their former life, but it became evident that Rob’s recovery was impacted by her absence so she resigned and became his full time carer. 2016 was difficult and isolating, but while sorting through some possessions, Syreeta stumbled upon an old sketchbook where an idea they had for a concept store named Moments of Sense & Style (MOSS) sat patiently waiting.
She began working on the MOSS plan and brainstorming product ideas – like patterned notebooks, candles and art and carefully considered how her and Rob’s harrowing story could be reflected in their craft.
Gradually, it came beautifully together. Born from a desire to create light out of the darkness, it became a stylish concept store with an innovative and conceptual approach to dealing with life changing events. Each scent of each candle is integral to the remarkable brand story. Syreeta’s main job is carer to Rob, who thankfully has made remarkable progress in the circumstances and helps with MOSS product design.
There is so much to take away from Syreeta and Rob’s horrific story. The importance of enjoying life when it is good, as we never truly know what’s around the corner. How acts of complete and utter selflessness, showing courage and strength during the most testing times and temporarily putting your life on hold for the person you love are the real Stories we should be sharing on social media.
We applaud both Syreeta and Rob and covert their considered design, high-quality products. This is accessible luxury with meaning and a reminder that creativity really can heal.
As Syreeta wisely reminds us ‘‘Play the cards you’ve been dealt, as best you can’.
WEBSITE – https://www.
TWITTER – https://twitter.com/moments_