Ellen and the Escapades

During a three month campaign with Ellen and the Escapades, focusing on an EP release, the following results were achieved:

  • Featured in the Independent
  • Sell out launch party at central London venue
  • Launch party featured as Evening Standard’s ‘Gig of the Week’
  • Over 30 pieces of coverage from music review sites and entertainment journalists

It was great working with Amy, it makes a huge different when the person looking after your PR has a genuine interest and passion for the music that you’re making. She is different to other PR agencies as she does things like coming to live shows and getting to know the band on a personal level create trust in a working relationship… we always felt confident we weren’t being taken advantage of and knew we’d get the results we wanted.

Ellen Smith, Ellen and the Escapades

Edward II

During a year-long campaign with Edward II focusing on their album promotion and tour, the following results were achieved:

  • The band were nominated for ‘Best Live Act’ at Radio 2 Folk Awards
  • Headline slots at Glastonbury (Pyramid Stage) and Cambridge Folk Festival.
  • Front page feature issue in FRoots Magazine
  • Album reviews in The Guardian, FRoots, R2 and along with every online folk music site
  • Interviews and radio play on Radio 2

London Connected

I developed the London Connected project for the Association of Independent Musicians.

The project was supported by £650,000 from the London Development Agency (the LDA). It was designed to provide free support workshops on digital technologies to London’s young music businesses and entrepreneurs.

  • Within the first 9 months 700 individuals and 250 businesses had become members and accessed workshops run by London Connected.
  • The project was featured in Evening Standard, The Metro, and Music Weekly

Style Me In Seconds

This was a project to begin the process of ‘Changing the face of charity retail’ in the UK amongst younger generation (16-25)

I came up with the concept of running a pop up shop in London stocking charity shop clothes from a range of charities. The difference being that this shop would allow people to be given a free ‘style over’ to teach them how to put charity shop pieces together in a way which suits them. Stylists included people who had worked with Victoria Beckham, Emilie Sande and Prof. Green and had worked on publications including Vogue Magazine, Red Magazine, Marie Claire.

  • 20 charities were involved in this event including Oxfam, Marie Curie, Dogs Trust, Sue Ryder, Shelter
  • The week-long event raised over £5,000 for the charities involved
  • TOTAL Value of press coverage £107,338.82